Great brands are built from the inside out. That’s the spark that ignited Cardtree.

In 2020, while working in Revenue Enablement at a high-growth company, we faced a 'people' challenge. Despite having talented sales, marketing, & solutions teammates (truly rockstars), we lacked an effective way to showcase their potential and win even more customer trust & thus revenue.

This led us to ask: 'How can we present our incredible talent in a way that genuinely resonates with customers and sparks meaningful conversations?'

Standard tools fell short.

We imagined something more...

More than a LinkedIn - where current impact matters more than past titles.

Better than a business card - a space to showcase real work, real clients, real wins.

More on‑brand - every profile looks and feels like your company.

More private - with controls, permissions, and peace of mind.

More connected - where calendars, socials, and tools live in one place.

More human - profiles that reflect people, not just job titles.

And ultimately, more actionable - whether booking a meeting, starting a conversation, or capturing a lead, we wanted profiles that could do more than just represent - they could convert.

We tried building Sales profiles on our website using our company’s CMS. The response? Amazing. The problem? Scale. Updating team bios, managing access, onboarding new folks… well, it was a nightmare. We had to sunset the project.

That’s when we realized something simple, but powerful:
Website builders aren’t profile builders.

That’s how Cardtree was born.
A purpose-built profile builder, designed for teams. Simple for individuals.

Cardtree empowers customer-first teams to create stunning, brand‑aligned team profiles in minutes. From modern business cards to full‑blown bio pages, turn every teammate into a trusted, conversion-ready face of your brand.

We empower companies to easily present their people and share their stories through every touchpoint, such as email signatures, meeting backgrounds, QR codes, and social links.

Because at the end of the day, your people are your brand. Let’s showcase them right.